At Pledge Beauty, we believe in creating a world where beauty thrives through generosity. For every product you purchase, we donate one to someone in need, because beauty is meant to be shared. Our mission is to deliver clean, effective, and affordable skincare while uplifting you with luxurious products and fostering a spirit of giving.

Our Story:

Pledge Beauty started with the belief that beauty grows when it is shared. For over 40 years, our family has cherished these luxurious, peptide-rich formulations—clean, moisturizing, and suitable for every skin type and age. Now, we’ve made it our mission to share them with the world. Delivered in recyclable containers through a subscription service, our products combine convenience and sustainability with a commitment to giving back.

This journey began with JoAnn Alvey, a true pioneer in clean beauty. As a single woman in an era that offered few opportunities for independence, she forged her path, opening beauty salons in Los Angeles that prioritized natural and sustainable products. Her collaboration with Nexxus Hair Care and the creation of her own clean skincare line were revolutionary for her time.

JoAnn’s heart was as radiant as her vision. Whether hosting brunches for her homeless neighbors or donating generously to those in need, she embodied kindness and compassion. Her legacy of giving inspired Pledge Beauty’s mission to make skincare a vehicle for positive change.

Today, we carry forward her dream. These products are not just about skincare; they’re about embracing a movement rooted in generosity, sustainability, and beauty that transcends boundaries. At Pledge Beauty, every purchase is an opportunity to connect, to give, and to share in a vision of a more beautiful world.